About Us

Beachy Belle was born out of a need for practical, bright swimwear for our daughter, Annabelle. At the time, we couldn’t find what we were looking for — so after some thoughtful, practical designing, Beachy Belle came to life.

We loved our swimwear, but I soon realised that designing wasn’t where my true passion lay. What I’ve always loved is supporting small businesses and choosing thoughtfully when it comes to what we buy.

Merging those two passions, Beachy Belle is growing into a consciously curated collection of kidswear — created for adventures, fun, play, and all the memories made when kids simply get to be kids.

But most importantly thank you for being here! Your support is everything!

Stay Peachy!

Craig, Kylee, Annabelle and Arlo x